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Community-led spaces
Designing experiential and social spaces around the people who'll use them — so a venue or programme becomes somewhere people come back to.
Together By Design · Liverpool
Vivien Underwood
I'm a community-builder & space-maker. I make places people genuinely don't want to leave — then make sure they keep coming back.
(strategy with a heartbeat, basically)
↙ yes, the hair's real
Hello! 👋
Hello! 👋
community-led spacesservice designuser researchbrand & experienceculture & processcoachinggood trouble
community-led spacesservice designuser researchbrand & experienceculture & processcoachinggood trouble
What I actually do
Research first. People always. Then build the thing that holds.
Four ways I help founders and small teams make spaces, services and cultures people love being part of.
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Service & user research
Certified user research and service design to find what people really need and smooth out every bump between intention and experience.
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Culture & process
I see the threads that hold a company together — then make them stronger. Handbooks, rituals and rhythms that keep busy teams human.
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Strategy & coaching
Growth strategy rooted in a decade of digital education, plus MOE-certified coaching to help founders grow with a bit more clarity (and calm).
A few true things
Lovely, allegedly. Useful, reliably.
32
LinkedIn recommendations. People keep saying "fun" and "thorough" in the same breath.
1
climbing charity helped from "nice idea" to fully registered — Refugees Rock, with Action Asylum.
10+
years shaping digital-marketing education, including the world's first MSc in the field.
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cups of tea spent listening properly. Childline-trained; trauma-aware by experience.
In good company
A career spent making things more human.
“
Viv has a gift for seeing the threads that hold a company together — and she's genuinely a nice person. The kind that's a benefit to any team.
— Jake Woof, Kuoda
Say hello